Thursday, July 31, 2008

Look for the Red Cross on the CTA buses and Trains!

The next time you board a bus or hop on a train in Chicago, look for the Red Cross new ad campaign! It is entitled, “This is Not a Disaster,” with images of a dog eating a kid’s homework, a broken high heel, and a nerdy guy waiting for his date. The ads also contain calls to action which encourage riders to take a CPR training course to prepare for real disasters or to volunteer their time to assist those in the community already affected by tragedies such as floods and home fires. Check them out on our website!

1 comment:

Emily White said...

This is one of the best ad campaigns I've seen. Keep thinking outside the box, Chicago! We love it.