Wednesday, August 13, 2008

I Spy Our CTA Advertising, Do You?

It was one of those days... I was already late for work, and on top of that the bus was late and it was pouring rain. Not just rain, but the slanty kind that gets you wet even if you have an umbrella. "I could have been there already," I kept thinking to myself, "If only it was sunny and I could ride my bike." Instead I found myself standing at the bus stop for a good 30 minutes, cursing the weather and the CTA. I'm sure you've found yourself in a similar position before.

When the bus finally arrived it was packed with people, but I was able to squeeze in and, at the next stop, someone with a seat right next to where I was standing got off the bus. As I took that person's seat and set my bags and my poor umbrella down in my lap, I looked up to glance out the window and lo and behold, check out what I noticed instead of the rain outside:

Needless to say I got all excited about seeing the Red Cross ad! So much that I whipped out my phone and took a picture of it right away. I also kept checking everyone around me to see if they'd noticed it, too. I think a few people had, because they had looked in the general direction of the window it was displayed above and I caught them smiling.

So, when I got off the bus that morning and walked the last few blocks to the Rauner Center, I was in a rush to get up the stairs to the Marketing Department... not because I was late, but because I was giddy and couldn't wait to tell everyone what I saw and show them the picture!

If you've seen the new CTA advertising, please let us know where, and what you thought of it in the comments!

entry by Erica Schoonmaker, Graphic Design Intern

1 comment:

Robin Parker said...

We at the Oregon Trail Chapter are big fans of this campaign. Very clever.